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Nanning advertising company logo-oriented systems design art

2013/6/11??????view:
Nanning thirty-nine degrees advertising: logo-oriented systems design is the artistic aspect mainly the following aspects.

(1) color design

Logo-oriented systems of color design, except in certain identity has special provisions, shall generally be in accordance with the provisions of the VI manual standard color to perform the school image, namely to unification, but also should pay attention to the auxiliary color collocation is used. Using different auxiliary color according to different regions, it is easy to know oneself is still in the area. In addition, the coloring is less, the general control about 2 ~ 3 color, can appear otherwise noisy.

(2) character design

Text in logo-oriented systems occupies a large proportion, in the school's VI manual usually have strict rules for text applications. Generally speaking, with a thick boldface is most commonly used, because the bold contrast, skeleton founder, clear, have very strong vision wallop, within a certain speed and distance is easy to identify, followed by the song typeface, its structure clear, strong strokes have ups and downs, there are cultural charm, but the disadvantage is that somehow the stroke in part caused by the uneven of vision is not clear. More closely with the international communication of modern university, in the text must be controlled in both Chinese and English, general English and in Chinese on the next order.

(3) the symbol design

Symbols of the advantage is that it can more intuitively, specifically and accurately convey the information to the people, can make up for the inadequacy of text messaging. Traffic signs, public facilities of the university campus identifier (e.g., no thoroughfare, ban singing, the bathroom, telephone booth, fire escape, etc.) can be simple symbols instead of words. With international customary or standard symbols, such as men and women, the disabled toilet channels, telephone booth etc. Can be used directly. If there is no national or international can be designed according to need, highlight the school characteristics and personality.

(4) format design

Format design's main function is to convey to the readers information visual bridge, excellent format design, conducive to more effectively focus readers eye, make the layout is clear, the density and refreshing. The identity of the guidance, according to the reading habits of modern university system should be used in the format design general horizontal layout. The same properties of fixed position of leadership, in particular, the format design should be consistent as far as possible, in order to make the person produces visual inertia and dependence.

(5) the material design

Logo-oriented systems of material selection should consider the durability, safety, convenience and maintainability and other factors. General orientation identification module structure can be used commonly, can save costs, and can complement changes content is convenient. School for image and promotion needs, also can choose to adapt to different areas of decorative materials and material standard, but also with material processing common apply to the design requirements of special decoration materials research and development, make the design more regional and personalized, although production costs increase, however, the campus environment and school personality image immediately jump out however.

(6) design

Logo-oriented systems modelling is the carrier of convey visual information, for a long time, neglect to the design of its external form, resulting in a lot of the modelling logo-oriented systems are the same, especially after adopted modular combined structure, modular combination profiles, require the use of prefabricated specification combination into required size "square", square on behalf of a particular module, again by multiple phalanx merged into a whole. It has the function according to the needs of setting, reflect practical, standardization and modularization, easy to replace, adjust, composition, the characteristics of the assembly and disassembly, but no personality and characteristics. The university campus culture is heavy, the modelling of its logo-oriented systems should be humanistic and cultural connotation.

 No matter how high logo-oriented systems at the university of artistic design, but its still serve its functional design. University logo-oriented systems design should not only has a strong scientific and cultural atmosphere, but also embodies the modern university informatization, modernization and garden, ecological characteristics of campus, more to adapt to modern university teaching, scientific research, the functional need of life etc.

Nanning thirty-nine degrees - brand agents!

深圳风采轩装修案例